Design with Cuban identity from Miami to
Paris, Dubai and the world.
Yas González (Havana, December 17, 1984) is a fashion designer, journalist and businesswoman of Cuban origin based in the United States. His company “House of Yas” has produced pieces for artists such as Alejandro Sanz, La India, Diana Fuentes or the duo Gente de Zona. He has also been in charge of making costumes for music videos for Ricky Martin, Jennifer López and Pitbull. She is recognized as the first Cuban to have presented her work at Paris Fashion Week.
At the age of six she moved to the United States, specifically to Miami, where she made a professional career in the specialty of Journalism, communications, and voice over with a career in which his publication Hit Magazine, an entertainment magazine, stands out.
In the midst of this performance, she discovered that his greatest passion was fashion and the way to interpret it, so she decided to study Fashion Design at the Miami University of Art and Design. Period in which she managed to capture the attention of the industry with a suggestive line of swimwear.
The House of Yas designs are committed to a common discourse: the purest Cuban identity, capturing the attention of the media and consumers with their creations.
Yas González has dressed artists and celebrities such as Diana Fuentes, Alejandro Sanz, Descemer Bueno, Malú Trevejo, Lady Gaga, Ricky Martin, Jennifer López, Leslie Cartaya, Oscar Pzysk, John Secada, Gente de Zona, Pitbull, Daddy Yankee, María Conchita Alonso, Michelle Obama, the Princess of Dubai Hend Faisal Al Qassemi, among others.
How is your life as a businesswoman?
My life as a businesswoman is like any other, from the moment I wake up until I go to bed it is working and sometimes even sleeping I dream of designs and I have to get up to draw them, otherwise I can’t sleep!
What inspires you in each collection?
My inspiration can come from any place, moment, or emotional situation that I am living!
Yas González understands that anything can inspire him: a person, a painting, the street, a song ”and this is confirmed by his collections. In “Timeless Cuba”, for example, she was motivated by the slabs of his grandmother’s floor , the architecture of Old Havana and the virtues of an island to which she belongs.
“Each design is a challenge, each experience, each satisfactory client, and each day that I face in my career with my designs.”
How technological are you?
I am as technological as I need just to make my designs and patterns.
How do you see the environment for women entrepreneurs?
The environment at these times we are living is a bit complicated, both for women entrepreneurs and for everyone!
Tips for young entrepreneurs
I recommend that you follow your dreams, work tirelessly, and never give up until you reach your goal.
At the moment I am in full promotion with the forever Cuban collection wallets. They are all available at www.houseofyas.com
Her work has been recognized by prestigious publications such as People en Español, Vanity Fair, British GQ, House of Coco, Mercedez Benz Swim Week, Fort Lauderdale Fashion Week, South Florida Fashion Week and New York Fashion Week. She has also been the lead designer for Miami Swim Week for 3 years and was hailed as a “fashion design promise” by British Vogue. E